Brian Armstrong, the CEO of one of the biggest crypto platforms in the industry, Coinbase has said that many company leaders are increasingly looking to avoid journalists in the mainstream by speaking directly to the audience on social media.
Speaking on Twitter earlier today on the 22nd of May, Armstrong said that the customers are on YouTube and social networks and are not reading mainstream media. He added that companies are now able to control their own distribution channels in the current landscape of media.
Publishing to our own blog/twitter/YouTube lets us say what is on our mind and talk to our customers — not get one quote in an otherwise balanced (or sometimes outright mean/snarky) article.
The chief executive officer of the platform added to the conversation saying that there are high quality journalists out there though, some that have an important role in society. But in his opinion, Armstrong believes that the best way around promotion/news is to build relationships with a handful of journalists and the new social media the rest of the time.
Speaking on the other side of the tale, the chief executive officer of Binance.US, Catherine Coley said “I actually believe in the press and how important it is. Yes, we can speak directly to current users now, but for advancing the industry it’s more about telling stories through amazing storytellers.”